Traditionally, you would hype a key artist's show, but for a CCM station, a nightclub show can be dangerland.
Old way to handle it:
"Hey, Relient K is going to be in town at 'The Revolution' in Fort Lauderdale on Tuesday. You can win some free tickets by..."
And this would be followed by about a hundred calls of indignation. "Dude -- what are you DOING? That's a NIGHTCLUB! You can't go THERE. You are setting a horrible example for our children, etc., etc."
New way to handle it:
"Man, Jesus is my hero. Like in that Zaccheus story. I mean, he left the religous people muttering! They were saying, 'Hey, you can't go hang out with him! You can't go THERE. You can't go in his house -- that's wrong! You're setting a horrible example for our children, etc. etc.' But right there, in public, he announced he was going where the good religious people said he couldn't go. I love that Jesus did that, even though it left religious people muttering.
"And in unrelated news, Relient K is going to be at a nightclub called The Revolution this Tuesday. You can win tickets by..."
Takes a little longer -- but zero calls of complaint.